– Assist to develop and implement social media strategies, to increase brand awareness, engagement, acquisition, and usage of the Group’s products and services
– Collaborate with appointed agency to develop engaging social media contents
– Propose appropriate social media content and media buy strategies
– Manage ad campaigns to optimize FB/IG ads within campaign budgets
– Analyse campaign performance, focusing on improving performance and ad ROIs, and tracking relevant metrics to measure campaign success
– Consolidate and provide data for reporting purposes and to benchmark results against industry standards
– To keep abreast of the latest social media trends, tools, and best practices
– Work with stakeholders to ensure timelines and deliverables are met for the execution of campaigns