Marketing Manager, Public relations (Paya Lebar)
at Cornerstone Staffing Pte Ltd
- Full Time
- 3 weeks ago
- 6,000 - 7,000 USD Monthly
- 1 (vacancy)
Job Role Insights
-
Date Posted:
Posted 3 weeks ago -
Hiring location
Singapore -
Offered Salary
6,000 - 7,000 USD / Monthly -
Min. Qualification
Bachelor’s Degree -
Experience
2 Years Min -
Job Type
Full Time -
Job Role
Sales & Makerting Executive
- – Strategize, plan and implement 360 marketing campaign with the team, while managing advertising and promotions (A&P) expenses that includes all media platforms, oversee promotion activation, trade marketing, retail marketing, roadshows, workshops, digital ads, Public Relations activities, KOL liaison and digital content ensuring a profitable and sustainable business
- – Oversee development and execution of marketing plans and critically evaluate pre and post implementation effectiveness to achieve business objectives and marketing strategies
- – Work closely with brand team and brand partners to develop marketing ideas and activations according to brands’ direction and growth
- – Lead development of marketing budgets and ensure alignment to brand needs and marketing plans. Evaluate marketing expenditures, ROI, budget-to-actual variances according to net adjusted based performance
- – CRM Savvy, know how to drive consumer data collection, recruit the right target audience and retain existing base
- – To be able to plan and analyse social media channels, SEM, and CRM data to optimize media buys and campaign spending
- – Have a creative eye on what the brand stands for, and work with the creative team to produce content and artwork for social media platforms, eDMs, online and offline Ad campaigns
- – Oversees/prepares updates, analysis for management and brand presentation and decision-making
- – Manage evaluation of market trends, competitor activities, and marketing plans according to changing markets and competitive conditions
- – Manage ongoing and create new relationships with external vendors (eg. retailers, malls, designers and 3rd parties for collaboration, media, digital and Public Relations agencies, etc.) to negotiate and ensure smooth execution of marketing activities
- – Ensure proper implementation of campaigns that are in line with the company’s guidelines
- – Lead and guide marketing team for total category to ensure all the above are planned and executed
