– Set, monitor and report on the Company’s Marketing goals.
– Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
– Participate in the quarterly and annual planning of company objectives.
– Analyze market trends and customer behavior to identify opportunities for growth.
– Monitor and report on campaign performance, providing insights and recommendations for optimization.
– Plan and coordinate events, trade shows, and product launches to promote our products/ services.
– Conduct competitor analysis and stay updated on industry trends.
– Plan and coordinate digital marketing activities, especially in SEO and SEM.
– Design branding, positioning and pricing strategies.
– Conceptualize, create, and oversee the development of high-quality marketing materials across both offline and online platforms. This includes producing brochures, booklets, and other sales materials, as well as social media posts, email campaigns, visual content, blogs, and website content, ensuring all materials are engaging, relevant, and aligned with overall marketing goals.
– Ensure our brand message is strong and consistent across all channel and marketing efforts (like events, email campaigns, web pages and promotional material).
– Act as the central point of contact, liaising effectively with all internal teams (such as Sales, Business Development, Product, and Operations) and external stakeholders, including clients, partners, Public Relations agencies, and media outlets.