Social Media Assistant Manager
at Cornerstone Staffing Pte Ltd
- Full Time
- 1 month ago
- 4,000 - 6,000 USD Monthly
- 1 (vacancy)
Job Role Insights
-
Date Posted:
Posted 1 month ago -
Hiring location
Singapore -
Offered Salary
4,000 - 6,000 USD / Monthly -
Min. Qualification
Bachelor’s Degree -
Experience
3 Years Min -
Job Type
Full Time -
Job Role
Sales & Makerting Executive
Responsibilities
- -- SG / SEA Social Media Strategy: Lead end-to-end social media strategy, from media briefs to creative development, maximizing impact across the marketing funnel.
- -- Content Development: Oversee the social media content calendar, creative briefs, and copywriting across platforms (Instagram, Facebook, TikTok, YouTube, etc.).
- -- KOL Planning: Working with media to align investment, KPIs to inform KOL plans and briefs to ensure appropriate reach, balance of POE and affiliate presence for each campaign.
- -- KOL Engagement: Manage our KOL engagements to drive product advocacy, ensuring effective briefings and content management.
- -- Social Listening: Use tools to monitor brand health and share of voice.
- -- Measurement: Deliver performance reports using social and KOL analytics tools (e.g., Sprinklr).
- -- Community Management: Foster customer advocacy through UGC and collaborate with Customer Service on CARE engagement.
- -- Agency Management and engagement: manage our Social content and management agency, our talent KOL agencies as well as any vendors used to deliver our Social strategy
Accountabilities:
- -- Build content calendars with Category and media teams to ensure cohesive messaging on all touchpoints and support of key business priorities.
- -- Build POE calendar aligned with Media to ensure TTL consistancy in messaging, and appropriate marketing budget allocation by channel
- -- Manage local agency for content execution.
- -- Understand local market needs and brief in creative concepts
- -- Adapt global social content for SEA markets and participate with the global social community for learnings and best practices.
- -- Monitor and collaborate with Media to boost high-performing organic content visibility.
- -- Regularly report on social insights and performance metrics.
- -- Stay updated on platform capabilities, tools as well as content trends
- -- Conduct A/B testing to optimize Social content, from copy to visuals.
- -- Support e-commerce Livestream planning and execution.
- -- Oversee Social budgets effectively within guidance.
