-- Develop and implement innovative regional marketing strategies to promote programmes and increase brand awareness.
-- Identify key local/overseas programme markets for exhibition booth and to oversee overall branding of booth as well as mapping out promotional plans for programmes in these markets.
-- Lead branding initiatives to ensure consistency in messaging, visual identity, and brand positioning with central corporate marketing.
-- Manage the creation of marketing collateral, including key visuals, corporate gifts and presentations.
-- To oversee the overall branding of website, digital brochures and eDMs to align with regional marketing strategies.
Qualification
-- A degree in Marketing, Business or a relevant discipline.
-- A passionate content lover with a keen eye for quality and detail, who understands the nuances of engaging, high-value content versus mediocre material.
-- Ability to discern and distinguish exceptional content from the average.
-- Proven experience in senior marketing roles, especially in the media industry with a focus on marketing strategies and branding.
-- Excellent communication and presentation skills, with the ability to effectively convey ideas and influence stakeholders at all levels.
-- Creative mindset with a passion for innovation and continuous improvement.
-- Ability to thrive in a dynamic work environment and effectively manage multiple projects simultaneously.