Senior Marketing Manager
at XTEP RECRUITMENT EXPRESS PTE LTD
- Full Time
- 1 month ago
- 7,000 - 8,500 USD Monthly
- 1 (vacancy)
Job Role Insights
-
Date Posted:
Posted 1 month ago -
Hiring location
Singapore -
Offered Salary
7,000 - 8,500 USD / Monthly -
Min. Qualification
Bachelor’s Degree -
Experience
5 Years Min -
Job Type
Full Time -
Job Role
Manager
Responsibilities:
- Brand Development:
- Lead all marketing efforts related to brand development, ensuring strategies drive stronger sales outcomes.
- Design and implement a comprehensive brand strategy aligned with company goals to maintain a strong market presence.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Evolve the brand identity to remain competitive and relevant in the market.
- Define brand positioning, messaging, and value propositions tailored to target audiences.
- Ensure consistent brand representation across all marketing channels and touchpoints.
- Oversee the creation of brand assets, including taglines, visual elements, guidelines, and templates, and monitor campaign performance for optimization.
- Develop and execute marketing campaigns to drive customer engagement, sales, and brand loyalty.
- Brand Communication:
- Plan and implement integrated marketing campaigns to effectively communicate brand messages.
- Create compelling content for advertising, websites, email campaigns, and print materials.
- Monitor campaign performance and apply data-driven insights to enhance results.
- Brand Partnerships:
- Identify and establish strategic partnerships to enhance brand visibility and reach new audiences.
- Negotiate and manage collaborations with influencers, organizations, and other brands to amplify brand messaging and drive awareness.
- Data Analysis:
- Analyze customer data and marketing metrics to track campaign performance and measure the impact of brand and CRM initiatives.
- Identify patterns and trends to optimize marketing strategies and improve ROI.
- Leverage insights to make data-driven decisions for campaign enhancement.
- Budget Management:
- Develop and oversee budgets for brand development and CRM marketing efforts.
- Allocate resources efficiently to achieve maximum ROI and meet business objectives.
- Track expenses and ensure adherence to budgetary guidelines.
- Cross-functional Collaboration and Other Duties:
- Work closely with other departments to align marketing initiatives with overarching business goals.
Requirements:
- – Minimum Degree or above in Marketing, Business or a related field.
- – At least 5 years working experience in F&B, Retail or related industries.
- – Able to work independently with minimal supervision
- – Strong analytical skills
- – Strong knowledge in CRM and related matters
- – High level of adaptability, resilience, and the ability to thrive in a fast-paced environment.
