1) POSITION SUMMARY

•  – Plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.
•  – Support the store Business Goals.
•  – Support the CRM and increase existing base of VIP customers.
•  – Be an ambassador for the represented BRAND and portray at all times a professional and customer-oriented image.

2) KEY PERFORMANCE INDICATORS :

•  – Traffic build
•  – CRM registration
•  – Tagging and life cycle management
•  – Social following and engagement

3) KEY AREAS OF RESPONSIBILITIES

Plan and Manage all Marketing, Advertising, Publicity and Promotional

•  – Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
•  – Develop media relations policy
•  – Initiate, develop, and maintain local, national, and international relations.
•  – Initiate, develop, and maintain media contacts for disseminating information.
•  – Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
•  – Frequently act as a company spokesperson, representing officials at media interviews and company meetings with approval from Directors
•  – Interpret company programs for the media and the public, including retail business areas peculiar to the company.
•  – Coordinate ceremonies, press conferences, and other events or special projects.
•  – Oversee and manage company use of contracted advertising and public relations
•  – Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary

Marketing

•  – Plan, implement and monitor events calendar for positive brand building through promotional activities
•  – Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
•  – Partner with Brand to develop seasonal marketing and PR strategies
•  – Ensure all marketing materials are approved by Brand and/or Directors.
•  – Share store photos with Brand Principal if required.
•  – Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
•  – Make periodical store visits to better understand the business marketing needs.
•  – Build effective working relations with Brand Managers within the Company.
•  – Review and research marketing campaigns of competitor brands.
•  – Ensure timely submission of all marketing reports including post-event reports.
•  – Have strong understanding in Social Media sites and Website updates
•  – Monthly engagement with Store Manager at store level

4) POSITION SPECIFICATION:

Minimum a Bachelor’s Degree In Marketing

Minimum 8-10 years of management experience in luxury goods or a comparable retail environment.

•  – Good interpersonal skills
•  – Strong Financial Acumen
•  – Ability to handle stress, show resilience and adapt to changing market trends.
•  – Pleasant Personality with positive attitude
•  – Excellent communicator
•  – Good Persuasion and negotiation skills
•  – Proficient in computer skills