• -Build and maintain strong relationships with mall marketing teams, department stores, and key retail partners to ensure ECCO’s in-store activations align with their promotional efforts.
• -Develop and execute a cohesive retail marketing plan that integrates with the overall brand marketing strategy and maximizes brand visibility across retail touchpoints.
• -Negotiate and secure prime opportunities for brand collaborations, in-mall advertising, event sponsorships, and seasonal campaigns that align with ECCO’s business objectives.
• -Work closely with retail partners to optimize customer engagement initiatives, brand activations, and promotional events at store locations.

Campaign Execution & In-Store Activations 

• -Develop and implement in-store marketing strategies to drive traffic, increase conversion rates, and enhance customer experience.
• -Manage end-to-end execution of seasonal campaigns, product launches, and in-store activations, ensuring alignment with mall and department store promotional calendars.
• -Work with internal teams and retail partners to ensure seamless execution of marketing initiatives, including point-of-sale (POS) materials, in-store signage, and experiential activations.

Brand Experience & Visual Merchandising Coordination 

• -Collaborate with the Visual Merchandising team to ensure store presentation and in-store marketing displays align with brand and retail partner requirements.
• -Ensure that all retail marketing touchpoints reflect brand consistency and a premium shopping experience.

Customer Engagement & CRM Integration 

• -Work closely with the CRM and digital teams to integrate retail marketing efforts with customer engagement strategies (e.g., loyalty programs, in-store promotions, and customer retention initiatives).
• -Support the implementation of data-driven marketing initiatives, leveraging insights from ECCO’s CRM to enhance store-level activations and promotions.

Budget & Performance Tracking 

• -Manage the retail marketing budget for Singapore and Malaysia, ensuring cost-effective allocation of resources while maximizing ROI.
• -Track and analyze campaign effectiveness using key performance indicators (KPIs), including foot traffic, sales impact, customer engagement, and brand exposure.
• -Provide regular reports and insights on retail marketing performance, offering recommendations for optimization and future improvements.

Experience & Skills 

• -Minimum 3-6 years of experience in retail marketing, brand marketing, or trade marketing within the fashion, footwear, or lifestyle industry.
• -Proven track record of successfully liaising with malls, department stores, and retail partners to develop joint marketing initiatives.
• -Strong project management and execution skills with the ability to lead multiple campaigns across different locations.
• -Experience in brand experience marketing, in-store activations, and experiential campaigns is a strong advantage.
• -Familiarity with visual merchandising principles and how they integrate into retail marketing strategies.
• -Knowledge of CRM and loyalty programs to drive customer engagement at retail locations.
• -Strong analytical skills to measure campaign success and optimize performance.
• -Tertiary qualifications in Business, Marketing, Communications or a related discipline
• -Required to travel 40%
• -Excellent spoken and written English
• -Proficiency in PC operation; Microsoft office package

Personal Attributes 

• -Proactive & Strategic Thinker – Able to plan ahead while staying agile in execution.
• -Strong Relationship Builder – Skilled in developing partnerships with malls, retail partners, and internal teams.
• -Detail-Oriented & Organized – Excellent project management skills, ensuring smooth execution of campaigns.
• -Creative & Results-Driven – Can bring fresh marketing ideas while staying focused on ROI.
• -Team Player with Leadership Potential – Can work cross-functionally and lead retail marketing initiatives independently.
• -Coaching & Teambuilding - Good people management skills. Have good flair for coaching and teambuilding.  A motivating can-do attitude must be applied at all times.
• -Positive Attitude - Responsible, passionate and committed. Highly motivated and target orientated.
• -Interpersonal Skills - Strong interpersonal skills & communication skills. Possess a hands-on attitude.
• -Leadership Principles - Be able to act according to the ECCO leadership principles and ECCO