Job Description: We are seeking a dynamic and results-driven Senior Brand Executive / Assistant Brand Manager with a passion for event activations to elevate brand presence and create immersive experiences. This role is crucial in designing and executing high-impact brand activations, exclusive events, and experiential marketing initiatives that bring the brand’s heritage, craftsmanship, and innovation to life.
You will be responsible for curating and executing bespoke luxury experiences that captivate discerning audiences, strengthen brand positioning, and drive engagement across key markets.
Key Responsibilities:
– Lead event activations from concept to execution, ensuring alignment with the brand’s luxury positioning and storytelling.
– Develop experiential marketing strategies that create emotional connections with high-net-worth individuals and key stakeholders.
– Plan and execute prestigious product launches, VIP events, brand experiences, and sponsorship activations to enhance brand desirability.
– Partner with global and regional teams to adapt brand activation strategies for local markets while maintaining global consistency.
– Collaborate with internal teams and external agencies to develop impactful event concepts, guest experiences, and engagement tactics.
– Manage end-to-end event logistics, including venue selection, creative production, guest management, and on-site execution.
– Build and nurture relationships with influencers, media, luxury clients, and brand ambassadors to amplify brand reach.
– Monitor and analyze event performance metrics, providing insights and recommendations to optimize future activations.
– Oversee budget management to ensure efficient allocation of resources while delivering world-class event experiences.
– Stay ahead of luxury market trends, competitor activations, and experiential marketing innovations to maintain the brand’s leadership.