– Drive the development and execution of marketing strategies
– Lead the development, execution, and optimization of brand strategies
– Maintain brand consistency
– Analyze competitive landscape, industry trends, and consumer insights
– Develop integrated marcom strategies to build brand awareness, loyalty, and customer engagement through both digital and traditional channels
– Work closely with product and sales teams on product development, go-to-market strategy and positioning, promotions, and new market launches
– Evaluate market trends
– Develop product strategies that drive growth and profitability
– Monitor and report on marketing budget performance
– Drive the implementation of digital marketing strategies to engage customers through content, email, social media, SEO, SEM, and other digital channels
– Manage marketing campaigns
– Align marketing initiatives with business objectives