– Develop and implement comprehensive marketing strategies and objectives for the Singapore market.
– Drive P&L management and ensure marketing investments align with business goals.
– Oversee annual marketing budgets, track expenditures, and manage resources to achieve targets.
Campaign Management & Measurement:
– Lead the planning, execution, and performance evaluation of key marketing campaigns.
– Establish robust measurement methodologies, set clear KPIs, and conduct post-campaign analyses to inform future strategies.
– Create insightful reports that link marketing activities to growth, retention, and ROI.
Market & Consumer Insights:
– Act as the local market expert, continuously monitoring consumer behavior, market trends, and competitive activity.
– Integrate insights into strategies that enhance customer acquisition, engagement, and loyalty.
Cross-Functional Collaboration:
– Partner closely with cross-departmental teams to deliver best-in-class customer journeys—from lead generation and conversion to ongoing engagement.
– Collaborate with internal and external stakeholders, including agencies and strategic partners, to drive marketing communications, co-branded partnerships, and promotional opportunities.