Marketing Manager (Retail - Apparel brand)
at Prowess Talent Management
- Full Time
- 1 month ago
- 7,000 - 9,000 USD Monthly
- 1 (vacancy)
Job Role Insights
-
Date Posted:
Posted 1 month ago -
Hiring location
Singapore -
Offered Salary
7,000 - 9,000 USD / Monthly -
Min. Qualification
Bachelor’s Degree -
Experience
8 Years Min -
Job Type
Full Time -
Job Role
Sales & Makerting Executive
Responsibilities
Strategic Planning & Execution:
- Develop and implement comprehensive marketing strategies and objectives for the Singapore market.
- Drive P&L management and ensure marketing investments align with business goals.
- Oversee annual marketing budgets, track expenditures, and manage resources to achieve targets.
Campaign Management & Measurement:
- Lead the planning, execution, and performance evaluation of key marketing campaigns.
- Establish robust measurement methodologies, set clear KPIs, and conduct post-campaign analyses to inform future strategies.
- Create insightful reports that link marketing activities to growth, retention, and ROI.
Market & Consumer Insights:
- Act as the local market expert, continuously monitoring consumer behavior, market trends, and competitive activity.
- Integrate insights into strategies that enhance customer acquisition, engagement, and loyalty.
Cross-Functional Collaboration:
- Partner closely with cross-departmental teams to deliver best-in-class customer journeys—from lead generation and conversion to ongoing engagement.
- Collaborate with internal and external stakeholders, including agencies and strategic partners, to drive marketing communications, co-branded partnerships, and promotional opportunities.
Leadership & Project Management:
- Manage multiple projects concurrently, ensuring timely delivery, budget adherence, and optimal resource allocation.
- Provide clear direction, mentorship, and leadership to junior team members.
- Handle ad-hoc projects and responsibilities as required.
Requirements
- Bachelor’s degree in Business, Marketing, E-commerce, or a related discipline.
- Minimum of 8 years’ marketing experience, preferably in retail or FMCG industries. In-house marketing experience is a MUST.
- Proven success in owning and driving performance-based marketing strategies.
- Demonstrated track record in formulating and executing impactful marketing/brand initiatives.
- Strong project management, analytical, and numerical skills with keen attention to detail.
- Ability to thrive in a fast-paced, dynamic environment while collaborating with diverse teams.
- Excellent communication, presentation, and interpersonal skills.
- Fluent in written and spoken English and Mandarin, as this role will require chinese marketing materials review.
- Goal-oriented and solution-driven, with the ability to motivate and lead teams toward shared objectives.
- Adaptable, proactive, and comfortable working within a small, integrated team environment.
