The Marketing Manager is responsible for developing and executing marketing strategies that increase customer engagement, drive revenue, and promote brand awareness. The ideal candidate will have a proven track record of success in marketing management, with experience in the f&b industry, and is versatile in communicating compelling key messages suited for each business. This role involves coordinating marketing activites, managing day-to-day marketing tasks, and ensuring brand consistency across all channels.

Key Responsibilities:

1. Campaign Management:
   • Develop and execute an all-rounded effective annual marketing plan according to the business goals and objectives – for in-store retail business, e-commerce, and restaurant/café/bistro. Key objectives such as customer acquisition and retention, increase in average spend of customers, development of brand awareness, increasing brand equity, must be included.
   • Plan and execute marketing campaigns across various channels, including digital, social media and print.
   • Work together with the creative team to develop creative content and marketing materials to support campaigns, ensuring alignment with brand guidelines.
   • Monitor and optimize campaign performance to achieve desired outcomes and ROI.
2. Digital Marketing:
   • Manage social media accounts, including content development, scheduling, and engagement with followers.
   • Work with the CRM Manager to develop compelling email marketing initiatives, including the creation of newsletters, promotional emails, and customer segmentation.
   • Utilize SEO/SEM strategies to improve online visibility and drive traffic to brand websites.
   • Follow up with and manage day-to-day work with agencies (if applicable) hired to look after SEO/SEM aspects of e-commerce platform(s).
3. Brand Management:
   • Ensure consistent brand messaging and positioning across all marketing channels and materials.
   • Conduct market research to understand customer preferences and competitive positioning, providing insights to inform marketing strategies.
   • Work with content team to develop compelling themes in brand storytelling campaigns.
4. Customer Engagement:
   • Develop and implement data-driven strategies to enhance customer engagement and loyalty.
   • Collaborate with the Senior Marketing Manager to develop and manage loyalty programs and initiatives.
5. Public Relations, Events and Activations:
   • Support Public Relations strategies. Continuously develop and maintain relationships with KOLs, media partners, vendors, and agencies to increase brand awareness.
   • Plan and execute promotional events, including product launches, tastings, and activations.
   • Coordinate with internal teams and external vendors to ensure successful event execution.
   • Measure event success and gather feedback to inform future event planning.
6. Performance Tracking and Reporting:
   • Monitor marketing performance metrics and prepare regular reports on campaign effectiveness.
   • Track expenditures and report on budget status to the Senior Marketing Manager.
7. Cross-functional Collaboration: 
   • Work closely with other functions within the marketing team and operations team at outlets to support cohesive marketing efforts.
   • Build and maintain strong relationships with external partners, agencies, and vendors.
   • Coordinate marketing activities with other departments to support overall business goals.
8. Others:
   • Ad doc tasks as required by the company

Qualifications:

• –  Diploma or Bachelor's degree in marketing, business administration, or related field
• –  Minimum of 5 years of experience in marketing in F&B industry
• –  Strong knowledge of digital marketing strategies and tools
• –  Has experience in marketing e-commerce platforms as a plus
• –  Excellent communication, presentation, and interpersonal skills
• –  Strong analytical and strategic thinking skills with commercial-driven objectives
• –  Ability to work independently, and also be a team player
• –  Proven track record of developing and implementing successful marketing campaigns
• –  Experience managing budgets and measuring ROI
• –  Experience with graphic design and content creation is a plus.