Bank of Singapore opens doors to new opportunities.

Start your career with Bank of Singapore as a Marketing Manager (Assistant Vice President) in the Client Engagement & Marketing team!!

Job responsibilities

-Supporting the Bank's business for designated markets to achieve set objectives in terms of growing the client base and achieving NNM/ revenue targets

-Improving the client experience at all touch points including (a) print or online collateral (b) video production and (c) Client engagement online and offline events

-Providing a holistic brand experience

-Maintaining consistency in the key messages promoting the Bank's unique value proposition, its brand values and brand personality

-Building public awareness, positive brand perception and preference in the minds of our key stakeholders, especially our selected target segments

-Developing strategies and tactics to promote the Bank and drive qualified prospects to our events for bankers' follow-up

-Deploying successful marketing initiatives and owning their implementation from ideation & conceptualization to execution

-Build strategic relationships and partner with key industry players, agencies and vendors

Main Duties

-Conceptualize and curate programme content and drive end-to-end events for designated markets

-Internal & external communications support such as event invitations, speeches, presentations, pre/post event write-ups, post event surveys, video production, social media creation etc.

-Internal events: Occasional/ad-hoc event support and social media content creation

-External events: Full responsibility for crafting event related content, speeches, presentations, pre/post event write-ups, event survey and tracking event success etc.

-Responsible for and manage the marketing budget for designated markets, with optimised allocation of marketing funds.

-Measure and report ROI, gain insights and assess results against goals.

-Responsible for building strategic partnerships with external ecosystem partners to support Bank's business growth.

Qualifications

Requirements

-Bachelor's degree in marketing, communications or related field

-Minimum 5 years of relevant experience inbanking or finance industry, preferable private banking/wealth management

-Demonstrate experience or potential in marketing plus willingness to learn

-Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise

-Independent and demonstrate ability to juggle multiple projects simultaneously

-Proven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate

-Good taste, a sense of aesthetics and a love for great copy and witty communication

-Solid knowledge of the various marketing disciplines of branding, event management and online marketing

-Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

-MUST be team player with CAN DO attitude

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