– Brand Promotion, Enhance the brand awareness and visibility through marketing and Public Relations activities for assigned markets as well as supporting our global brand campaigns.
– Marketing Execution, work with the central marketing delivery team to ensure global campaigns are optimized for assigned markets. As well as
– Conceptualise, develop and execute targeted marketing campaigns to drive participation in our major events and CPD Programs in the assigned markets for members and industry stakeholders.
– Identify relevant content angles and unique selling propositions (USPs) for assigned markets to enhance online and offline visibility
– Act as a regional marketing and communication expert in the creation of localised market content, ensuring marketing activities deliver genuine cut-through and engagement in local markets.
– Support the regional market communication strategy to position.
– Develop and localise content to earn media exposure in the assigned markets.
– Support external stakeholder management with the BD team, such as government, regulatory bodies, media, and key members.
About you:
– Previous experience of marketing and communication ideally within growth markets
– Experience in GTM strategy and implementation for successful market penetration
– Ability to think strategically and communicate confidently across various marketing channels.
– Enjoy working cross functionally across different markets.
– Strong experience working with internal and external stakeholders, organizations, industry bodies and government agencies to drive brand trust and awareness.
– Tertiary qualifications in Business, Marketing, or Communications