BRAND MARKETING CALENDAR

1. Work closely with GM to plan and maintain the Brand’s launch and promotional calendar that is aligned with Brand’s Business needs.

2. To work closely with GM to deploy the Go To Market Toolkit.

3. Ensuring all regional, global updates are properly downloaded, filed and disseminated to the relevant teams.

CONSUMER ENGAGEMENT

1. RETAIL EVENTS

a. To assist GM on planning, co-ordination and execution of retail events for all stores

b. To manage roll-out of Events, including liaising with vendors within allocated budget, managing the event set up and flow, briefing the store teams

c. Prepare all promotional tools, communications materials and briefs to sales team.

d. Support GM in follow-up with Retailers on partnerships of Retailer Store Events, Retailer Communication or in all other third party marketing partnerships

e. Track all Promotional campaigns to understand insights and ROI with post-mortem analysis

2. PR

a. Ensure all new “news” is communicated timely to our selected media and influencers according to our marketing calendar

b. Prepare and disseminate press release and products to media and influencers

c. To assist the GM to brief, manage and co-run all PR events together

d. To check all monthly PR reports to ensure that the ROI is correct and then submitted on time to regional

3. CRM

a. Prepare and update CRM calendars to ensure consistency with brand’s marketing strategic direction.

b. Manage various CRM communication, initiatives and campaigns which include sampling, SMS, direct mailer and EDMs

c. Execute the customer loyalty program

d. Pulling out monthly CRM data statistics for analysis and review

4. DIGITAL / SOCIAL

a. To localize global artwork creatives / briefs as required for local social media uploads

b. To manage the communications calendar and working closely with regional team to ensure consistency with offline and online campaigns and uploads

c. To support regional digital team for all the monthly campaign mechanics / social assets / visuals for our e-commerce platform

5. MONTHLY REPORTS

a. Monthly PR tracking report

b. Monthly CRM reports

c. Quarterly e-commerce sales reports

d. New launch reports

Requirements:

● Degree in Marketing/Mass Communications/Business Management/Business Administration with at least 2 years of relevant marketing experience

● Marketing experience in retail is required - skincare, beauty experience is a plus

● Keen interest in beauty luxury industry with a passion for brand advocacy work

● Excellent written and spoken communication and interpersonal skills

● Driven self-starter possessing a positive, poised and well-groomed disposition and ability to manage both internal and external stakeholders

● Dynamic collaborator and team player who is able to work well and thrive in a fast-paced retail environment

● Results driven, objective oriented and able to work well independently and in teams

● Creative, open-minded, with strong visual sense

● Meticulous and organized, with an eye for detail to work in a fast-paced environment