– Define marketing performance management in alignment with communications & Public Relation objectives and strategies.
– Profile target customers and market segments.
– Review Performance reports and ROI in line with Sales forecasts.
– Sustain branding and communications externally and internally.
– Oversee and manage creative concept of marketing segments with appointed agencies.
– Monitor implementation of marketing campaigns with appointed agencies.
– Drive innovative collaborations with external partners to provide strong value-add to the business and our customers.
– Profile target customers and market segments for marketing campaigns (online and offline).
– Plan and manage progressive digital marketing campaigns, tracking conversions and consumer on owned media such as website.
– Drive Public Relation and Communications to manage internal and external communication platforms and channel & co-develop content strategy for social media platforms with appointed agencies.