The Marketing Campaigns Manager will play a pivotal role in planning, coordinating, and executing innovative marketing campaigns to drive brand awareness, customer engagement, and sales growth for Ask & Embla products. This is a hybrid position, and you will be reporting to our Kallang office on specific days in the week, and when necessary for face-to-face meetings.

What You’ll Do:

• >>Develop and implement creative marketing and advertising campaigns specifically tailored to the e-commerce jewelry industry.
• >>Coordinate and execute digital marketing and advertising campaigns across various channels, including social media, search engine marketing, email marketing, and display advertising.
• >>Manage and oversee the marketing critical path, ensuring that timelines are met and all teams are aligned and working collaboratively to deliver on campaign objectives.
• >>Collaborate closely with the Creative Team to develop visually stunning and impactful campaign assets, including product imagery, videos, and graphics.
• >>Coordinate product launch campaigns, ensuring seamless integration across all digital platforms and effectively leveraging the Creative, Merchandising, Product Design, Product Development, and other teams as needed
• >>Has a good grasp of overall marketing analytics; continuously analyzes key metrics and evaluates campaign performance, generating comprehensive reports to assess the effectiveness and ROI of marketing efforts.
• >>Identify opportunities for process improvements, streamline campaign management workflows, and leverage automation tools to increase efficiency.
• >>Monitor sales data, identify trends, and curate product selections to optimize campaign effectiveness and drive sales growth.
• >>Conduct market research to understand competitor products, pricing strategies, and advertising techniques, leveraging insights to differentiate our brand and identify new opportunities.

Who You Are:

• >>Bachelor's degree in Marketing, Business, or a related field.
• >>Proven track record of success in marketing campaign management within the e-commerce, retail, lifestyle or fashion industries.
• >>Strong project management skills, with experience managing cross-functional teams and the ability to oversee the marketing critical path.
• >>Must have proficiency in Microsoft Excel for managing data analysis, reporting, and campaign planning.
• >>Deep understanding of digital marketing channels, including social media platforms, search engine marketing, email marketing, and display advertising.
• >>Proficiency in data analysis and reporting, with the ability to derive actionable insights and optimize campaigns based on performance metrics.
• >>Strong project management skills, with the ability to prioritize tasks, meet deadlines, and effectively manage multiple campaigns simultaneously.
• >>Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams and external stakeholders.
• >>Exceptional creativity and a keen eye for aesthetics, ensuring that campaign assets are visually appealing and align with brand guidelines.
• >>Strong analytical thinking and problem-solving abilities, with meticulous attention to detail.
• >>Up-to-date knowledge of industry trends, consumer behavior, and best practices in the e-commerce and jewelry sectors.
• >>Experience with e-commerce platforms, CRM systems, marketing automation tools, and analytics platforms is highly desirable.