– Develop and implement social media strategies that align with NUS' objectives to engage alumni and bolster community outreach effectively.
– Strategically grow our follower base and increase engagement by creating campaigns that attract and resonate with our global alumni audience.
– Lead the creation of compelling content across multiple social media platforms (including but not limited to Facebook, Instagram, LinkedIn, and YouTube) that engages our diverse alumni base.
– Actively monitor, moderate and respond to interactions on social media platforms, fostering a positive community environment and strengthening alumni relationship with NUS.
– Regularly analyse and report on the performance of social media activities. Utilise these insights to optimise future campaigns and strategies to increase engagement and reach.
Qualifications
– A good Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
– At least 5 years of proven experience in social media management.
– Exceptional creative and visual skills, with a proven ability to develop content and strategies that engage diverse audiences, including proficiency in graphic design tools like Adobe Creative Suite.
– Excellent writing and editing skills, with the capacity to create content that both engages and informs a variety of audiences.
– Strong interpersonal and communication skills.
– Excellent organisational and project management skills, capable of handling multiple projects simultaneously while maintaining meticulous attention to detail.
– Good analytical skills, with a demonstrated ability to use data to inform decisions and enhance outcomes.
– Solid understanding of the social media platforms and their best practices, experience in managing social media campaign and proficiency in social media analytics and tools.
– Willingness to occasionally work beyond regular office hours and on weekends, if needed.