Job Responsibilities:

1. Strategic Brand Management & Marketing Execution

• –  Develop and implement long-term brand strategies, identity, and positioning for both Oriental Merchant’s home brand product portfolio and corporate brand.
• –  Establish and execute marketing plans in collaboration with local category brand teams, ensuring alignment with business objectives and budgetary constraints.
• –  Lead new product planning and development with the Corporate NPD team, suppliers, and contract manufacturers.
• –  Brief and coordinate with creative agencies to conceptualise and produce corporate collaterals, e.g. environmental bags, premiums, company profile and business cards etc
• –  Manage new packaging designs, working with external agencies and liaising with corporate NPD and QA teams for artwork approval.

2. Corporate Communications & Digital Presence

• –  Manage Oriental Merchant’s corporate branding, including guidelines, corporate identity, and collaterals.
• –  Oversee corporate website content, including copywriting, home banners, and product updates, coordinating with IT and external web developers.
• –  Develop and manage content for company newsletters and corporate emails.
• –  Organize and oversee corporate video production from scripting to final editing.
• –  Prepare corporate decks for presentations to potential partners.

3. Stakeholder & Budget Management

• –  Establish A&P budgets for strategic brands, ensuring cost control and ROI tracking on a quarterly basis.
• –  Liaise with the corporate legal team regarding home brands’ trademark search and registration.
• –  Coordinate regional sales and marketing conferences.
• –  Develop and improve key processes such as A&P charging systems, SOPs, and reporting templates.

4. Market Insights & Research

• –  Provide key insights on customer behavior, food trends, and market development to support brand growth.
• –  Maintain and manage brand asset archives, including product images and logos.

5. Other Responsibilities

• –  Execute ad hoc marketing and branding projects as assigned.

Job Requirements:

• –  Degree in a related discipline with at least 5 years of experience in the FMCG industry.
• –  Proven track record in strategic brand management, including brand positioning, identity, and product portfolio planning.
• –  Hands-on experience in new product development (NPD) and packaging design processes.
• –  Expertise in developing and executing marketing campaigns across multiple channels.
• –  Strong proficiency in budget management and tracking.
• –  Experience in trademark search and registration is a plus.
• –  Excellent communication skills in English; proficiency in an additional language is advantageous for liaising with clients, customers, and partners.
• –  A solid creative track record and portfolio.
• –  Proficiency in Adobe Creative Suite and Microsoft Office.
• –  Strong project management and organizational skills.
• –  Experience in process improvement and system integration is a plus.
• –  A high-performing team player with a winning mindset, integrity, and respect.
• –  Thrives in a fast-paced, dynamic, and ever-changing environment.