– Conceptualize and design visually appealing and brand-consistent marketing materials for online and offline touchpoints, ensuring effective communication of the objectives outlined in the creative brief.
– Work closely with our marketing team to develop campaign ideas and design collaterals including website elements, digital ads for online channels, email campaigns, in-store touchpoints and other marketing materials.
– Create on-brand graphics, illustrations and visual elements for required touchpoints including retail packaging.
– Collaborate with cross-functional teams to understand project requirements and objectives, ensuring alignment with brand guidelines and messaging.
– Provide support to internal stakeholders to understand their specific requirements and provide design recommendations and creative solutions.
– Maintain design consistency in elements, typography and other colour schemes across all marketing materials.
– Adapt and optimize designs for various communication platforms, including addressing the requirements from landlords in shopping malls.
– Stay abreast of design trends, tools and technologies to consistently enhance the quality of our visual content.
– Create graphic content and oversee the organization and upkeep of the image library. Ensure proper documentation and systematic archival of all artwork files.
– Proficiency in basic photography and videography skills required.
– Develop multimedia content including but not limited to videos, animations and reels.
– Act as the custodian of the company’s brand guide.
– Handle any additional duties or projects assigned by the superior or senior management.
REQUIREMENTS
– Hold a Diploma in Graphic Design, Visual Arts or related field (or equivalent work experience)
– Demonstrate a track record as a Creative Designer or Graphic Designer with at least 3 years’ experience
– Proficient in using design software including Adobe Photoshop, Illustrator, InDesign, Premiere Pro and After Effects
– Knowledge of user experience (UX) and user interface (UI) design principles is preferred
– Possess a strong understanding of typography and colour theory
– Display a detail-oriented approach with a strong sense of ownership and accountability
– Capable of working efficiently within tight timelines and in a dynamic, ever-evolving environment
– Exhibit excellent interpersonal and communication skills with excellent command of written and spoken English
– Provide a portfolio as a reference showcasing design capabilities