The Digital Marketing & Outreach Lead will play a crucial role in supporting our digital marketing & outreach efforts across virtual & physical modes, including social media, email marketing, content creation, client relationships management, and more.
Job Responsibilities
– Execute digital marketing campaigns across various platforms, including but not limited to social media (Facebook, Instagram, Twitter, LinkedIn), email marketing, Google / Facebook Ads, & Search Engine Optimization (SEO).
– Manage new & existing customer relationships to promote AKC Courses.
– Develop & implement appropriate strategies on Marketing / Digital Marketing for B2B and B2C Projects for AKC Courses.
– Monitor and analyse the performance of digital marketing campaigns, providing insights and recommendations for optimization.
– Help maintain and update content on company website and other digital platforms, ensuring accuracy and relevance.
– Collaborate with team members to brainstorm new ideas and strategies for engaging target audiences.
– Assist in the creation of digital content, including blog posts, social media posts, graphics, and videos.
– Stay up-to-date with the latest trends and best practices in digital marketing, and assist in incorporating them into our strategies.