Deputy Director/Director of Brand Marketing
at Remotely Express Staffing Limited
- Work From Home / Remote Work
- 1 month ago
- 6,000 - 10,000 USD Monthly
- 1 (vacancy)
Job Role Insights
-
Date Posted:
Posted 1 month ago -
Hiring location
Remote Work -
Offered Salary
6,000 - 10,000 USD / Monthly -
Min. Qualification
Bachelor’s Degree -
Experience
2 Years Min -
Job Type
Work From Home / Remote Work -
Job Role
Team Leader / Supervisor
Overview of Responsibilities
Oversee brand marketing and public relations for all brands in Singapore, driving brand growth, enhancing market influence, and ensuring alignment between marketing strategies and business objectives.
Core Responsibilities
1. Marketing Strategy Development and Execution
• Develop and implement comprehensive brand marketing strategies aligned with business growth objectives.
• Establish the annual marketing calendar and key projects to support long-term brand development.
• Manage the full marketing lifecycle, including product strategy, pricing, design, promotion, sales tracking, and post-campaign analysis.
• Continuously refine marketing strategies based on real-time sales data to maximize market conversion.
2. Outlet Marketing Enablement & Performance Enhancement
• Provide strategic guidance for outlet-level marketing initiatives, tailoring campaigns to fit local market dynamics.
• Coordinate third-party collaborations to expand brand visibility.
• Lead marketing strategies for new store openings, ensuring impactful launch campaigns.
• Develop targeted marketing initiatives for underperforming stores to drive business growth.
3. Brand Management & Public Relations
• Monitor and analyze outlet reputation, offering proactive insights and improvement recommendations.
• Stay updated on market trends, competitor movements, and local business district dynamics to refine marketing approaches.
• Oversee brand-related projects, ensuring strategic execution and effective implementation.
Qualifications & Requirements
• Bachelor’s or Master’s degree in Marketing, E-commerce, Communications, Advertising, or a related field.
• Experience in brand or marketing management within chain restaurants, multi-brand F&B, or FMCG industries.
• Data-driven mindset, capable of leveraging analytics to optimize marketing strategies.
• Strong communication and leadership skills, with expertise in cross-functional collaboration.
• Excellent public relations capabilities, with the ability to build and maintain relationships with media, KOLs, and key stakeholders.
• Proven experience in marketing campaigns and brand partnerships, with strong expertise in event planning, execution, and promotion.
• Good command of English and Mandarin (in order to communicate with Mandarin speaking customers).
