Develop and implement innovative marketing strategies and campaigns that align with business objectives, enhance brand positioning, and drive market growth.
Assess the brand image and refine branding strategies to enhance market presence and customer engagement across various media channels, while monitoring both in-house and competitor activities for continuous improvement.
Propose and roll out branding initiatives, marketing campaigns, and special projects, ensuring all activity is assessed for effectiveness and impact.
Establish key performance indicators, track marketing performance, and provide monthly reports on campaign effectiveness and distribution channel initiatives to ensure optimal return on investment.
Supervise the development of corporate communications materials such as promotional assets, editorial content, press releases, printed ads, billboards etc.
Conceptualize and execute creative community engagement programs to enhance brand visibility and customer loyalty.
Build and maintain new and existing partnerships with external stakeholders for collaborative events and brand initiatives.
Oversee relationships with public relation and marketing/advertising agencies, ensuring successful execution of campaigns and securing media coverage for key company events.
Collaborate with internal team to design and implement an effective and budget-conscious marketing calendar.
Generate and present marketing performance reports for management review.
All other ad hoc duties as assigned
Requirements:
Minimum Diploma in Marketing or other relevant field of studies
Minimum 3 years of relevant experiences preferably from F&B industry