Roles & Responsibilities

Drive marketing & brand Public Relations strategies

• –  Define marketing performance management in alignment with communications & Public Relation objectives and strategies.
• –  Profile target customers and market segments.
• –  Review Performance reports and ROI in line with Sales forecasts.

Plan and Drive brand and marketing campaigns 

• –  Work with the Product Team to plan yearly calendar across all genres: brand, tactical, partnerships.
• –  Sustain branding and communications externally and internally.
• –  Oversee and manage creative concept of marketing segments with appointed agencies.
• –  Monitor implementation of marketing campaigns with appointed agencies.

Increase brand appeal and favorability 

• –  Drive innovative collaborations with external partners to provide strong value-add to the business and our customers.
• –  Profile target customers and market segments for marketing campaigns (online and offline).
• –  Plan and manage progressive digital marketing campaigns, tracking conversions and consumer on owned media such as website.
• –  Drive Public Relation and Communications to manage internal and external communication platforms and channel & co-develop content strategy for social media platforms with appointed agencies.

Manage Visual Merchandising

• –  Work with freelance VM designer to ensure brand/campaign image is well promoted with consistent messaging.
• –  Manage the VM Calendar in tandem with Marketing Calendar and ensures timely installation of Window Displays to attract customers.
• –  Manage the Logistics & Admin Assistant to ensure retail packaging, display props inventory, warehouse rental are well managed and efficiently sourced.
• –  Develop internal processes to ensure stores' requests and deliveries can be handled promptly and efficiently.

Monitor budget 

• –  Develop annual expense forecasts and budget allocations.
• –  Oversee project budgets and monitor costs according to sales performance.

Lead people & collaborate with other teams. 

• –  Provide leadership, guidance, and direction to Marketing Executive to ensure the tasks are executed efficiently.
• –  Manage team's performance and career development.
• –  Internal collaborations within the company (Sales, Product, E-Commerce).

Experience & Qualification

• –  Degree/Diploma in Marketing or equivalent

Pre-requisites

• –  At least 7 years of relevant work experience in marketing/brand public relation, fashion/retail industry or FMCG brands.
• –  Experienced in brand marketing, event management, campaign strategy & execution, and media planning. Digital marketing experience will be advantageous.
• –  At least 5 years supervisory experience with excellent project managements skills and creativity.
• –  Experience in managing media and creative agencies to become strong partners in driving business growth

Skills

• –  Ability to analyze information on market trends and industry development and interpret future potential demands
• –  Excellent written and spoken English
• –  Establish and manage budget plans and monitor budget outcomes
• –  Create marketing strategies and plans
• –  Evaluate media effectiveness