Brand & Campaign Marketing Manager
at Optimum HR Private Limited
- Full Time
- 1 month ago
- 7,000 - 9,000 USD Monthly
- 1 (vacancy)
Job Role Insights
-
Date Posted:
Posted 1 month ago -
Hiring location
Singapore -
Offered Salary
7,000 - 9,000 USD / Monthly -
Min. Qualification
Bachelor’s Degree -
Experience
8 Years Min -
Job Type
Full Time -
Job Role
Sales & Makerting Executive
Roles & Responsibilities
Drive marketing & brand Public Relations strategies
- – Define marketing performance management in alignment with communications & Public Relation objectives and strategies.
- – Profile target customers and market segments.
- – Review Performance reports and ROI in line – with Sales forecasts.
Plan and Drive brand and marketing campaigns
- – Work with the Product Team to plan yearly calendar across all genres: brand, tactical, partnerships.
- – Sustain branding and communications externally and internally.
- – Oversee and manage creative concept of marketing segments with appointed agencies.
- – Monitor implementation of marketing campaigns with appointed agencies.
Increase brand appeal and favorability
- – Drive innovative collaborations with external partners to provide strong value-add to the business and our customers.
- – Profile target customers and market segments for marketing campaigns (online and offline).
- – Plan and manage progressive digital marketing campaigns, tracking conversions and consumer on owned media such as website.
- – Drive Public Relation and Communications to manage internal and external communication platforms and channel & co-develop content strategy for social media platforms with appointed agencies.
Manage Visual Merchandising
- – Work with freelance VM designer to ensure brand/campaign image is well promoted with consistent messaging.
- – Manage the VM Calendar in tandem with Marketing Calendar and ensures timely installation of Window Displays to attract customers.
- – Manage the Logistics & Admin Assistant to ensure retail packaging, display props inventory, warehouse rental are well managed and efficiently sourced.
- – Develop internal processes to ensure stores' requests and deliveries can be handled promptly and efficiently.
Monitor budget
- – Develop annual expense forecasts and budget allocations.
- – Oversee project budgets and monitor costs according to sales performance.
