– Develop and execute B2B marketing strategies to enhance brand presence and engagement across digital platforms, particularly LinkedIn.
– Plan, monitor, and manage the company’s social media presence across platforms such as LinkedIn, Instagram, Facebook, YouTube, and emerging Chinese platforms like Baidu, Weibo, and WeChat.
– Lead LinkedIn marketing efforts, including campaign ads, Sales Navigator, and content strategies to generate leads and foster industry connections.
– Conceptualize and implement innovative digital campaigns and paid advertising strategies to increase brand awareness and engagement.
– Create and manage an engaging content calendar with compelling social media posts, activations, and targeted outreach campaigns.
– Develop and distribute online newsletters, EDMs, and promotional emails through various digital channels.
– Oversee internal photography and videography projects for marketing and sales content.
– Monitor and analyze social media performance using analytics tools, adjusting strategies for continuous improvement.