– Work closely with the Executive Director of Marketing, the SVP of Marketing and the F&B Management team to develop the strategy and plan the execution of all integrated marketing and communications activities to ensure the essence of the brand is effectively translated to the market.
– Work with the Advertising & Brand, Social Media as well as E-Commerce teams to assist with the execution of the venue's traditional and digital marketing assets to achieve increased revenue and guest retention.
– Digital assets include, but are not limited to social media, ticket sites, website content, E-commerce, digital advertising, on property digital, and database management
– Traditional assets include, on property marketing, outdoor and print advertising
– Complete assignments by priority as well as build a strong, integrated relationship between marketing, management, and the rest of the integrated resort.
– Assist with the conceptualization, planning and execution of weekly events.
– Familiarity and proficient with monitoring and analytics platforms (both free and paid tools), web trends tracking and the ability to track activity to generate monthly reports.
– Coordinate and maintain the most updated marketing collateral and branding in venue.
– Coordinate announcements of marketing events across all marketing platforms and departments/ensure internal event marketing calendar is updated regularly.
– Attend weekly all-staff meetings to present upcoming events and key marketing initiatives.
– Oversee MEO documents and weekly meetings with all departments to review upcoming marketing events.
– Maintain marketing & entertainment budget.
– Assist with advancing of celebrity/DJ events on a weekly basis.
– Manage workflow between marketing department and graphics team.
– Assist with execution of all beverage marketing relationships.
– Assist in the creation of new and exciting content, including: graphics, photography and videography.
– Keep up to date with all pop culture and current events and look for opportunities to capitalize on trends.
– Coordinate PR plans and efforts with the communications team.
– Find creative ways to drive patron visitation, develop new business and increase spend.
– Ensure that all VIP guests are known personally and managed effectively.
– Work with the Loyalty Marketing team to leverage the program and grow memberships that can drive spend at the venue.
– Develop a strong network amongst influencers and target audiences, in order to leverage the network to drive visitation and patronage.