-Work closely with the Executive Director of Marketing, the SVP of Marketing and the F&B Management team to develop the strategy and plan the execution of all integrated marketing and communications activities to ensure the essence of the brand is effectively translated to the market.
-Work with the Advertising & Brand, Social Media as well as E-Commerce teams to assist with the execution of the venue's traditional and digital marketing assets to achieve increased revenue and guest retention.
-Digital assets include, but are not limited to social media, ticket sites, website content, E-commerce, digital advertising, on property digital, and database management
-Traditional assets include, on property marketing, outdoor and print advertising
-Complete assignments by priority as well as build a strong, integrated relationship between marketing, management, and the rest of the integrated resort.
-Assist with the conceptualization, planning and execution of weekly events.
-Familiarity and proficient with monitoring and analytics platforms (both free and paid tools), web trends tracking and the ability to track activity to generate monthly reports.
-Coordinate and maintain the most updated marketing collateral and branding in venue.
-Coordinate announcements of marketing events across all marketing platforms and departments/ensure internal event marketing calendar is updated regularly.
-Attend weekly all-staff meetings to present upcoming events and key marketing initiatives.
-Oversee MEO documents and weekly meetings with all departments to review upcoming marketing events.
-Maintain marketing & entertainment budget.
-Assist with advancing of celebrity/DJ events on a weekly basis.
-Manage workflow between marketing department and graphics team.
-Assist with execution of all beverage marketing relationships.
-Assist in the creation of new and exciting content, including: graphics, photography and videography.
-Keep up to date with all pop culture and current events and look for opportunities to capitalize on trends.
-Coordinate PR plans and efforts with the communications team.
-Find creative ways to drive patron visitation, develop new business and increase spend.
-Ensure that all VIP guests are known personally and managed effectively.
-Work with the Loyalty Marketing team to leverage the program and grow memberships that can drive spend at the venue.
-Develop a strong network amongst influencers and target audiences, in order to leverage the network to drive visitation and patronage.
Job Requirements
Education & Certification
-Bachelor's Degree in Marketing, Hospitality or related field preferred