– Develop and manage channel-specific campaigns and content for social media platforms such as Linkedin, Instagram, Facebook, Youtube and TikTok
– Increase engagement through high-quality social media content
– Manage the social media calendar, schedule posts using social media tools, and nurture our brand ambassadors to amplify the hospital’s presence as Singapore leading university hospital
– Evaluate the effectiveness of campaigns and content, and to recommend creative iterations to optimise performance and to meet our business goals
– Monitor social media conversations and respond to queries
Other responsibilities
– Provide communications counsel to clinical, nursing, allied health and operations departments to ensure consistency in messaging
– Custodian of corporate identity and branding - including editorial oversight for collaterals
– Crisis communications including participation in emergency preparedness exercises