Assistant Manager, Campaign Marketing
at Optimum HR Private Limited
- Full Time
- 1 month ago
- 6,000 - 8,000 USD Monthly
- 1 (vacancy)
Job Role Insights
-
Date Posted:
Posted 1 month ago -
Hiring location
Singapore -
Offered Salary
6,000 - 8,000 USD / Monthly -
Min. Qualification
Bachelor’s Degree -
Experience
3 Years Min -
Job Type
Full Time -
Job Role
Sales & Makerting Executive
Job Descriptions:
Campaign Strategy & Execution
– Strategise, develop and implement an accelerated sales & marketing growth strategy targeting non-travellers and traveller segments
– Handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels
– Manage end-to-end campaign execution, overseeing creative development, media planning, asset production, and performance tracking with the support of agencies and stakeholders.
– Continually review campaign processes and post-campaign evaluations, identifying new ways to improve the effectiveness and efficiency of future sales campaigns
– Conduct market research and competitor analysis to gain insights into online shopper behavior understand buyers' and sellers' behavior relative to iShopChangi and identify opportunities to refine marketing strategies.
– Handle content management for anchor campaigns, including website banners, homepage updates, campaign landing pages, eDMs, and social media channels.
Multi-Channel Marketing & Communications
– Orchestrate multi-channel marketing initiatives with stakeholders to maximize reach, ensure consistent messaging, and drive sales through influencer management, paid media, CRM (email marketing), and content marketing.
– Provide strategic oversight, ensuring seamless integration of creative direction, content messaging, and customer journey to align with campaign objectives.
Sales, Market Insights & Growth Optimisation
– Collaborate with merchandising and commercial teams to align marketing efforts with category priorities, revenue targets, and platform growth strategies.
– Manage campaigns P&L to drive site profitability
– Partner with the Partnerships team to identify, establish, and expand local strategic partnerships, strengthening anchor campaigns' offerings and unique selling propositions (USPs) to enhance iShopChangi's competitive position.
