Responsibilities

• -Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content.
• -Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc.
• -Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
• -Conduct research and conceptualize ideas to develop engaging messages for the target audience.
• -Create personalized, segmented messaging for different customer groups to boost engagement and conversions.
• -Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels.
• -Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
• -Stay up-to-date with trending topics and news to identify content opportunities.
• -Gather input and validate content with internal teams.
• -Ensure consistency and quality across all written materials.
• -Take ownership of projects from concept to delivery, aligning with brand guidelines.
• -Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail.
• -Utilize AI tools to develop compelling visuals and content.

Requirements

• -2+ years of fin-tech / blockchain content writing experience.
• -Exceptional ability to craft impactful writing.
• -Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
• -In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
• -Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other in-app pop-ups. Understanding how to adapt the tone, style, and content to each specific channel is crucial.
• -Capability to develop strategic copywriting approaches that align with business objectives and campaign goals.
• -Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency.
• -Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance -metrics is beneficial.
• -Comfortable working in a fast-paced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration.
• -Exceptional skills in crafting long-form, narrative-driven content for CRM campaigns, such as email sequences, onboarding flows, and customer nurturing programs.
• -Proven ability to develop compelling, customer-centric copy that tells a story, builds emotional connections, and drives desired actions.