>>Managing company social media accounts (i.e. Facebook, Twitter, YouTube, etc.) and online platforms, branding & public relations.
>>Point of contact for customers who channel their feedback via the social media, public forum and travel sites feedback forum.
>>Identify and interpret social media trends and propose appropriate actions to increase level of engagement with customers.
>>Planning media buy and sourcing advertising opportunities and placing adverts in the press – online media and off-line media local, regional, national and specialist publications – or on the radio, depending on the campaign.
>>Manage budget. track and evaluate results for respective campaigns.
>>Liaise with creative and media agencies to conceptualize artwork and implement effective communication channels for campaigns.
>>Work with internal stakeholders to ensure smooth execution of campaigns, process flow, system enhancements and handling customer issues.
>>Develop and implement marketing campaigns to enhance branding via analysis of past years’ campaigns and competitors analysis.
>>Planning and hosting of media visits.
>>Manage, coordinate and plan sports and youth ambassadors training schedules and ensure sponsorship fulfillment.
>>Media monitoring on the company and related news.
>>Support the development of presentation material packages for internal and external communications.
>>Providing support to Marketing Team.
>>Any ad hoc projects as assigned.
Requirements:
>>Online Savvy, bilingual (Mandarin and English; high command of English written skill) with excellent interpersonal skills (to liaise with Mandarin speaking associates).
>>Diploma and above preferred.
>>Active on social media, with strong knowledge of marketing & advertising on various platforms.
>>Good work attitude and must be meticulous, organized, reliable and able to handle work pressure well.
>>Highly motivated, results-driven and confident individual.
>>Independent and able to work under minimum supervision.
>>Excellent communication and project management skills.
>>Added advantage if proficient in Adobe Photoshop/Illustrator, etc.
>>Good computer literacy in MS Office Applications.