– Assist in managing and maintaining social media accounts on platforms such as Facebook, Instagram, etc
– Promote the company's brand and products/services through various social media platforms.
– Proficient in content creation, copywriting, and editing for social media platforms.
– Basic video creation and filming skills to create engaging and captivating social media content.
– Develop and implement strategies to create and publish relevant and compelling content on social media platforms, including posts, videos, images, and infographics.
– Development and execution of digital marketing strategies, and analyze and evaluate marketing campaigns.
– Collaborate closely with sales teams to develop and implement plans that enhance sales and marketing outcomes.
– Work with internal teams to optimize digital efforts and align them with sales objectives.
– Stay updated on industry trends and technological advancements that impact the business.
– Handle day-to-day activities related to all digital marketing initiatives, including project management, creative development, campaign tracking, and reporting.
– Oversee and manage any additional digital projects assigned.
Requirements:
– Relevant experience in social media management, preferably as a social media executive or digital marketing executive.
– Strong understanding of various social media platforms and their functionalities.
– Ability to create persuasive and compelling texts to engage the target audience.
– Flexible and engaging writing style that adapts to different social media platforms and audience preferences.
– Strong data analysis skills to gather insights and generate ideas for advertising materials.
– Proficiency in using analytics tools to track performance and optimize strategies.